Praya Bhirom Bhakdi established a successful ferry business in 1910, carrying people across the Chao Praya River. In 1929,
the government built Memorial Bridge, the first bridge connecting Bangkok and Thonburi, commemorating 150th anniversary of Bangkok and the Chakri Dynasty.
Praya Bhirom foresaw that with more bridges being built, people would use less ferry service as they can cross the river in their own cars.
He looked for a new business venture, and on meeting Mr. Eisenhoffer of the Paul Pickenpack Store,
he settled on beer. He then submitted a proposal to built Thailand's very first brewery in 1931.